WE INTEND ON TAKING BACK THE POWER AND HOLDING THE MIRROR AND THE TRUE REFLECTION OF RACISM IN BRITISH AND AMERICAN SOCIETY THAT SHOWS UP IN ALL SECTORS AND THE RETAIL AND SERVICE INDUSTRY IS NOT EXEMPT
WE WILL SUPPORT CONSUMERS AND TO CALL OUT HOSTILE ENVIRONMENT & UNSAFE SPACES AS WELL AS WORKING WITH WILLING PARTNERS, PROGRESSIVE RETAILERS & SERVICES TAKING THE PLEDGE TO SHOW RACISM THE EXIT.
OUR LOGO
WHATS IN THE SWB LOGO?
'Shopping While Black'
The image of and in SWB logo are lanes that depict our journey and long history of shopping while Black. The navigating winding, twists and bends is the trail the Black consumers cover and endure with bias eyes everyday within the retail and services industry. In store, outlets and accessing spatial settings. Not forgetting behind the scenes in employment too. The circle or discrimination in retail has never yet come to an end and goes round and round and round again...
The racial profiling, the shopping aisle we’ve travelled, and still travel as Black consumers with discriminatory retail eyes fixed upon us in an unfair fashion. Only this time the eyes you’ll see will be ours, the Black consumers eyes now supported, set free and set firm, reflected back at you.
Time to hold the hostile retail, services industry to account. To check itself and to be committed to cut out racism and discrimination in UK business.
Racism and discrimination is still operating and thriving in retail & services industry. Time to alter and end the hostile environment of the unequal welcome and treatment of Black consumers, unfair services, and service denied when racially profiling Black consumers.
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Shopping While Black Stores Website is the global public engagement campaign and initiative relaying the importance of permanentley showing racism in retail and services the EXIT — WE partner with businesses global for the ant-racism campaign in retail to extend a warm and genuine welcome when receiving the Black dollar or pound from the holders Black hand.
The Shopping While Black Initiative, The Shopping While Black Stores campaign was developed for Black Lives Matter UKto run sideby side part of global campaign and project NOT UNDER OUR ROOF, which is a collective global campaign to accelerate and drive faster racial equality around the world.
To sign up for the latest updates from the Shopping While Black Stores Website campaign click here and simply type 'Hello' and Send.