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The SWB logo has meaning - not only does it has ethnicity and a clutural feel with lines, curve dots and stripes. It represents the way, and new way...the old trodden journey and the new journey collides.
The logo represents the roads and aisle we've long travelled, the aisle we STILL travel with discrimnatory eyes the moment we step in retail and services enviroments - the following and watching over us whilst we peruse and shop, even window shopping is a risk of pre-empting a supusious observation from security and shopfloor workers . This is the way we have to navigate shopping while Black.
We're about to embark on and tred on new grounds, same path with different results and outcomes.
We're about to flip the script, its over time that we just given the side eye while retailers have complicitly turned the turned a blind eye. With reflected eyes it time the retail and services industry took stock.
We're helping to empower Black consumer in UK & US to divert and turn the Black gaze, our collective eyes on those who unfairly watch us over us. To change our approach and watch them as much if not more as they watch us...and report by calling it out to cut it out and to show racism the final exit.
We are building resources to assist you!
Collective Black gaze, consumer eyes are taking back the power by reflecting bright enlighted beaming eyes - Empowered shoppers pierce the eyes and souls, make of businesses. WE will let directores, CEO's, store managers know what you experience shopping while Black.
We've got this, calling it out is to cut it out.
This type of discrimination is illegal, racial profiling MUST STOP - It must cease to be in operation.
RACISM IN RETAIL MUST END - NOT UNDER OUR ROOF
Racial profiling in retail is common but must stop! While it's illegal. Many staff in various positions in retail STILL tend to treat people of colour unfairly.
Racial profiling in retail is common but must stop! While it's illegal, plenty of staff in retail STILL tend to treat people of colour unfairly, suspecting them of theft and or not providing and refusing services, often assuming Black people can't afford to to pay for products, high value goods or simply make Black customer unwelcome. We want to make it STOP. Few of the ways we can do that is by showing the harmful impact of racial profiling is and how widespread it is, partner with UK retailer and carry our mystery, secret shopping visits. That's where you come in!
By sharing with us your experiences ,help us build a database of store racially profiling and share what we are doing, and bolster our UK campaign and force companies to act to end discrimination and negative racial profiling.Thank you!
, suspecting them of theft and or not providing and refusing services, often assuming Black people can't afford to to pay for products, high value goods orsimply make Black customer unwelcome. We want to make it STOP. Few of the ways we can do that is by showing the harmful impact of racial profiling is and how widespread it is, partner with UK retailer and carry our mystery, secret shopping visits. That's where you come in!
By sharing with us your experience,help us build a database of store racially profiling and share what we are doing, and bolster our UK campaign and force companies to act to end discrimination and negative racial profiling. Thank you!
Thank you for taking part in this survey!
You are not alone. Discrimination is never okay and illegal. There are measures you can take to hold retailers to account, including writing official complaints and getting legal advice. Go to sisters website customer UK resources to find out more and use the new hashtag #shoppingwhileblackuk #shoppingwhileblack on social media if you'd like to share your experience with a wider crowd.
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Shopping While Black Stores Website is the global public engagement campaign and initiative relaying the importance of permanentley showing racism in retail and services the EXIT — WE partner with businesses global for the ant-racism campaign in retail to extend a warm and genuine welcome when receiving the Black dollar or pound from the holders Black hand.
The Shopping While Black Initiative, The Shopping While Black Stores campaign was developed for Black Lives Matter UKto run sideby side part of global campaign and project NOT UNDER OUR ROOF, which is a collective global campaign to accelerate and drive faster racial equality around the world.
To sign up for the latest updates from the Shopping While Black Stores Website campaign click here and simply type 'Hello' and Send.